BRAND AWARD CATEGORIES
Nominations for our Brand Award categories closed Friday 25th January 2013, award categories are grouped into:
Details of each category are listed below
PRODUCT AWARDS
Boardshort of the Year
The Boardshort of the year recognizes the outstanding male boardshort style and is determined by retailer vote and public vote.
· Retailers cast one vote considering product innovation, design and sales performance and carries 80% weighting
· Public vote carries 20% weighting
· Maximum of two products per category per Brand
· Products must have been in the market during the previous 12 months
Wetsuit of the Year
The Wetsuit of the year recognizes the outstanding wetsuit amongst its peers and is determined by retailer vote and public vote.
· Retailers cast one vote considering product innovation, design and sales performance and carries 80% weighting
· Public vote carries 20% weighting
· Maximum of two products per category per Brand
· Products must have been in the market during the previous 12 months
Surfboard of the Year
The Surfboard of the year recognizes the outstanding surfboard model of the year and is determined by retailer vote and public vote.
· Retailers cast one vote considering product innovation, design and sales performance and carries 80% weighting
· Public vote carries 20% weighting
· Maximum of two products per category per Brand
· Products must have been in the market during the previous 12 months
Surfing Product of the Year
The Surfing product of the year is open to all accessories that assist in the sport of surfing such as legropes, boardcovers, fins, grip etc. The winning product is determined by retailer vote and public vote.
· Retailers cast one vote considering product innovation, design and sales performance and carries 80% weighting
· Public vote carries 20% weighting
· Maximum of two products per category per Brand
· Products must have been in the market during the previous 12 months
Sunglass style of the Year
The Sunglass of the year is awarded to the outstanding sunglass style as determined by retailer vote and public vote.
· Retailers cast one vote considering product innovation, design and sales performance and carries 80% weighting
· Public vote carries 20% weighting
· Maximum of two products per category per Brand
· Products must have been in the market during the previous 12 months
Award for Product Innovation
The Product Innovation award is based solely on innovation and is open to all products in all categories.
· Nominees lodge a written submission detailing the products competitive advantage, innovation and design benefits. Judged submission carries 100% weighting.
· Maximum of two products per category per Brand
· Products must have been in the market during the previous 12 months
MARKETING AWARDS
The Marketing Awards recognize the surf industry’s best, most creative, marketing campaign by an apparel, footwear, wetsuit, hardgoods or accessory brand in the eyes of its retailers. Each award is based on popular vote by members of the Surf Retailers Federation Inc.
- Retailers cast one vote considering the campaign’s creative, brand image, execution and market positioning for print, digital and point of purchase material
- Maximum of two campaigns per Brand
- Campaigns must have been in the market during the previous 12 months
Mens Marketing Campaign of the Year
Ladies Marketing Campaign of the Year
ONLINE AWARD
Online Channel Brand of the year
Online Channel Brand of the Year recognises the Brand who makes the outstanding use of online channels including; social media, website, online and email marketing.
· Nominees lodge a written submission to a judging panel appointed by the SRF Board. Judged submission carries 100% weighting.
SALES & CUSTOMER SERVICE AWARDS
The Brand Sales Awards recognize the industry's best sales office and sales representative or agency in the eyes of the industry’s retailers. Each award is based on popular vote by members of the Surf Retailers Federation Inc.
- SRF Retail members cast one vote considering the support and customer service received.
Sales Office of the Year
NSW Sales Representative of the Year
VIC/TAS Sales Representative of the Year
QLD Sales Representative of the Year
SA/NT Sales Representative of the Year
WA Sales Representative of the Year
BRAND AWARDS
The following category awards recognize the surf industries leading brands for each category in the eyes of its retailers. Each award is based on popular vote by members of the Surf Retailers Federation Inc.
- Retailers cast one vote considering product innovation, sales performance, customer service and marketing
Footwear Brand of the Year
Ladies Brand of the Year
Mens Brand of the Year
Breakthrough Brand of the Year*
*The Breakthrough Brand of the Year award recognizes any brand, new or established, that has made a significant and recent impact of the retail market in the last 12 to 18 months, based on consumer demand, increased sales and brand recognition.
INDUSTRY AWARDS
Environment Award
The Environment Award of the Year recognizes an environmental initiative(s) within the business or community with measurable result(s) in eyes of both SRF Members and Sponsors. This award is open to both brands and retailers.
- Nominees lodge a written submission and photos to a judging panel appointed by the SRF Board. Judged submission carries 100% weighting.
Please download this PDF for more information
