Our Mission

1. to promote and advance the interests of surf retailers on issues affecting or likely to affect the surf retail industry;
   
   
2. to promote and maintain good relations between Members, Sponsors and Governments and Government authorities;
   
   
3. to provide a forum for discussion and for the development and implementation of strategies and policies relating to surf retail industry issues and matters referred to the Association by its members;
   
   
4. to monitor, identify and analyse issues affecting or likely to affect the surf retail industry and to develop solutions and provide information to its Members, Sponsors, to Government and the public where desirable for the promotion of the Associations objects;
   
   
5. to represent the interests of the surf retail industry in discussions on issues with any Government or authority;
   
   
6. to collect and share information on matters affecting members of the Association in their businesses and to print, publish, circulate or make available by any means any papers, circulars, periodicals, books which the Association may think desirable for the promotion of its objects;